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What Makes Buyer’s Journey Important

What Makes Buyer’s Journey Important

As the world is changing, as technologies are advancing, people will have one thing in common. They don’t want to be sold. Whenever you are trying to sell something, buyers will avoid you as this is human instinct. This is because the idea of being sold adds zero...

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What Is A Business Model Canvas & How to Use It?

What Is A Business Model Canvas & How to Use It?

So what exactly is a Business Model Canvas (BMC) and why is it important to your business? Well, it is a strategic management tool used to quickly and easily define and communicate a business concept or idea. It is a one page overview which works through the...

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How to Use Digital Marketing to Counter COVID-19

How to Use Digital Marketing to Counter COVID-19

Many businesses haven’t digitized themselves and it is not too late! It makes us realize how important it is to sustain a business. But what must you do to counter this situation and be better prepared in future? Let’s use Digital Marketing to counter coronavirus! In...

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